Manufacturers you are losing if you are not building email list.
Email marketing is important then, How to collect Email addresses?
Most manufacturers struggle in collecting emails, because either they don’t know the importance of emails in digital marketing.
Or they have just built a website without any marketing strategy tied up with it.
To get emails from your website visitors, you need to give them valuable content in exchange for an email.
This valuable content is usually called a “Lead Magnet”.
Why would someone exchange his email address to read or download your valuable content?
He will give his email address & read your valuable content because he is more interested in finding out how your products or services will solve his problems or make his life easy.
Now if that is the case, then as a business owner. What you should do?
You should create multiple lead magnets according to the targeted customer audience needs.
Types of lead magnets?
- Mini guide or Ebook
- Product Samples, Trials, or demos
- Automated Evaluation
- Real-World Evaluation
- Training Videos
- Case Studies
- Quizzes, Surveys & Polls
Work on creating a lead magnet and use it on your website and get a steady stream of leads into your business.
These help in building awareness & engaging your website visitors with your product & services.
Most manufacturers don’t use lead magnets on their websites.
Are you one of them?
Conclusion – Don’t be one of them. Work on adding lead magnets and start reaping benefits.